‘Barbie’ Review: Can a Toy Commercial Truly Be Radical?

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This piece was written during the 2023 WGA and SAG-AFTRA strikes. Without the labor of the writers and actors currently on strike, the film being covered here wouldn’t exist.

For her third film as a director, Greta Gerwig leaves behind the world of coming-of-age as she’d explored in Lady Bird and Little Women, now to make a film about a children’s toy beloved by girls across the globe. Something like this seemed like an inevitability as most studios are turning towards making films based on beloved properties whether they be Disney or Paramount among many of Hollywood’s biggest players, though there’s an infectious energy to Greta Gerwig’s take on the toy line that felt missing from most big studio productions coming out around now. If anything, it’s the sort of energy that I think needs to be embraced more by films that are based on beloved properties especially while they’re commonplace now.

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